About E-Cigarette Direct
Quality products. Great customer service. Education and advocacy.
Quality products: Vaping changes lives. Quality e-cigs, accessories, e-liquids and refills give you the fantastic vaping experience you are after – whatever your preferred set-up – and mean that you’ll never want to go back to cigarettes.
Happy customers: Fast delivery ensures you’ll never run out of your vape juice or refills and competitive prices will make your wallet happy. Superb customer service before, during and after purchase. Our friendly and expert staff are here to help you in our shops, on the phone, via social media or by email, no matter what your query or concern.
Education and advocacy: Vaping continues to be misunderstood. Via our blog and dozens of media interviews for radio, TV and newspapers, we’ve been trying to correct misconceptions about vaping while providing tutorials and help for people who want to learn more about e-cigarettes. We’re certainly reaching a lot of people, with our blog now read by more than a quarter of a million people every month.
A brief history: From the kitchen table to world wide supplier
The company was founded in 2008 by Jean Rasbridge and James Dunworth. Initially run from Jean’s kitchen in an old farmhouse, the company grew rapidly through its focus on customer support and service.
In 2013 the company opened its first shop in Neath, South Wales, and now has a network of 20 shops throughout England and Wales. Via our wholesale arm, Orderly Distribution, we supply hundreds of shops with our products with resellers as far away as Australia.
At E-Cigarette Direct, 12 values underpin our philosophy and culture and inform the way we work and the decisions we make. They are:
- Exceed customer expectations, whatever your role.
- Problems happen. It’s how we deal with them that matters.
- Be honest, but with compassion.
- Take responsibility.
- Work as a team.
- Play the long game.
- Continually seek improvement.
- Embrace change.
- Be kind.
- Put yourself in other’s shoes.
- Put trust over control.
- Focus on what really matters.
These core values remain under constant review and we’re always open to ideas from all our colleagues about our values.