About E-Cigarette Direct

Quality products. Great customer service. Education and advocacy.

Quality products: Vaping changes lives. Quality e-cigs, accessories, e-liquids and refills give you the fantastic vaping experience you are after – whatever your preferred set-up – and mean that you’ll never want to go back to cigarettes.

Happy customers: Fast delivery ensures you’ll never run out of your vape juice or refills and competitive prices will make your wallet happy. Superb customer service before, during and after purchase. Our friendly and expert staff are here to help you in our shops, on the phone, via social media or by email, no matter what your query or concern.

Education and advocacy: Vaping continues to be misunderstood. Via our blog and dozens of media interviews for radio, TV and newspapers, we’ve been trying to correct misconceptions about vaping while providing tutorials and help for people who want to learn more about e-cigarettes. We’re certainly reaching a lot of people, with our blog now read by more than a quarter of a million people every month.

A brief history: From the kitchen table to world wide supplier

The company was founded in 2008 by Jean Rasbridge and James Dunworth. Initially run from Jean’s kitchen in an old farmhouse, the company grew rapidly through its focus on customer support and service.

In 2013 the company opened its first shop in Neath, South Wales, and now has a network of 20 shops throughout England and Wales. Via our wholesale arm, Orderly Distribution, we supply hundreds of shops with our products with resellers as far away as Australia.

At E-Cigarette Direct, 12 values underpin our philosophy and culture and inform the way we work and the decisions we make. They are:

  • Exceed customer expectations, whatever your role.
  • Problems happen. It’s how we deal with them that matters.
  • Be honest, but with compassion.
  • Take responsibility.
  • Work as a team.
  • Play the long game.
  • Continually seek improvement.
  • Embrace change.
  • Be kind.
  • Put yourself in other’s shoes.
  • Put trust over control.
  • Focus on what really matters.

These core values remain under constant review and we’re always open to ideas from all our colleagues about our values.

Current Vacancies

What our staff say

How would you describe the company and the working environment?

Everyone is knowledgeable and easy to talk to. No question is a stupid question. It’s a honour and a pleasure to work for the company.
The culture at ECD is very collaborative, senior managers are open to ideas and suggestions and you feel that your suggestions are genuinely welcomed.
Great place to work! Good ethos, relaxed attitude, yet busy. Fun place to be.
Laid back approach but serious at the same time! Incredible environment to work in!
Best company I’ve ever worked for, the best thing about this company is not you’re not just an employee number, you actually help make this business a success.
It’s like one big family. I think the fact that it is a family run business it makes the atmosphere so laid back and comfortable.
I felt welcomed into the family unit from day one, supportive and understanding and i’m still happy with my job to this day!

What do you enjoy most about your job?

Coffee…only joking. The staff mainly, everyone is just so bubbly and it really does make everyday feel different.
When you see customers who came to you for help and come back a few weeks later and thank you and inform you they have successfully made the switch.
Introducing people to something new and surprising customers with flavours they would have never otherwise tried.
Meeting so many different people on a daily basis, Seeing how transitioning has improved their lives, It gives me that little warm feeling inside.

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